My career has been shaped by a deep commitment to people, experience, and the finer details that make someone feel truly cared for. For over twenty years, I have led within a high-end spa environment, refining not only operational excellence but also an intuitive understanding of what it means to hold space for others. Working at this level has given me a 360° perspective—balancing business performance with genuine human connection.

 

Over time, I became increasingly drawn to the deeper side of wellbeing—the moments beyond the surface, where transformation quietly begins. Supporting guests through stress, burnout, and life’s transitions showed me that true wellness isn’t just about treatments; it’s about listening, understanding, and creating an environment where people can reconnect with themselves.

 

This natural progression led me to train in auricular acupuncture, completing advanced studies at Yuan Chinese Medicine College in London. Here, I developed a more clinical and holistic skill set, allowing me to work with the body in a precise yet deeply intuitive way. My practice extends beyond protocol-based approaches, offering fully bespoke treatments that respond to the individual in front of me.

 

Alongside my role as a Spa Director, I have spent the past three years integrating auricular acupuncture into a luxury setting—bridging ancient practice with modern hospitality. This unique combination has shaped my approach: calm, considered, and quietly powerful, with an emphasis on creating space for both physical and emotional balance.

 

Now, through Alex Feels, I bring together everything I have learned—years of leadership, a passion for wellbeing, and a refined therapeutic practice. It is a space designed not just for treatment, but for reflection, reset, and a new way of thinking.